• Hi my name is

    AJ CURRY

  • I AM A MARKETING AND SOCIAL/DIGITAL MEDIA GURU

    Who I Am | What I Do | What I've Done | What People Are Saying | Blog | Contact Me | Connect With Me

    Email me: amandajcurry1@gmail.com

    Call/Text Me: (310) 994-2443

  • WHO I AM

    My name is Amanda Curry and I currently live in the Greater Los Angeles area. I am a diehard sports fan. I'm a go-getter, I love challenges, being creative, and I'm all about learning new things. I guess you could say I'm obsessed with social and digital media marketing. I love to work, and I love to laugh. Powered by coffee.

    Hard Worker

     

    I have an entrepreneurial spirit and I love to solve problems, learn new things, and conquer challenges. I take my work seriously and will do whatever it takes to get the job done.

    Sports Fan

     

    I am a diehard, enthusiastic sports fan, and knowledgable about a variety of sports. After realizing my dream of being an NFL wide receiver wasn't going to happen, I knew sports marketing would be the next best thing.

    Professional

     

    I hold myself to incredibly high professional standards. I am polite, friendly, and classy while still maintaining my sense of humor and fun-loving personality. Plus, I love to rock a business suit.

    Creative

     

    I am incredibly creative thanks to my on-stage experience and wild imagination. I enjoy brainstorming new and innovative solutions and I am always coming up with creative ways to do things.

  • WHAT I DO

    I excel in social media, digital marketing, content creation, visual storytelling, brand management, and social/web analytics.

    Here is a taste of what I can accomplish for you.

    Design & Execute Digital Activations


    Produce Engaging and Creative Graphics for Social

     

    Create Cinemagraphs and GIFs 


    Script Organic and Branded Social Media Posts


    Review Analytics and Draw Conclusions


    Manage Websites using Wordpress


    Develop Custom Digital Marketing Plans for Clients


    Develop Editorial Content/Social Media Calendars


    Supervise and Manage Multiple Social Media Accounts


    Articulate Ideas Using Strong Public Speaking Skills


  • SOCIAL MEDIA MANAGEMENT

    Statistics about my work as a social media manager

    5

    The combined number of Olympic Gold Medals won by the athletes I've worked with.

    50

    The combined number of NBA All Star, MLB All Star, and NFL Pro Bowl appearances by the athletes I've worked with.

    16.2%

    The average amount by which I've increased my clients' social media followings.

    72

    The amount of social media accounts I've managed at one time.

    10,040,966.2

    The average monthly social media impressions my clients now receive.

    277,987.7

    The average monthly social media engagements my clients now receive.

  • MOTION GRAPHICS

    Examples of motion graphics, such as GIFs and cinemagraphs, I've created to be utilized on social media. 

    Carmelo Anthony "Focus" GIF

  • STATIC GRAPHICS

    40% of people will respond better to visual information than just plain text. Therefore, graphics are the perfect way to communicate with your audience. Here are a few examples of my static work.

  • PROJECT EXAMPLES

    I let my work speak for itself.

    The Mask with Henrik Lundqvist

    To see details of this campaign, click HERE.

    Under Our Skin

    To see details of this campaign, click HERE.

  • PUBLISHED WRITER

    Below are a few selections of my published work.

    The 7: Best Game 7s of All Time

    Published on ThisIsMelo.com

    Whether it be a World Series Final or a Stanley Cup Quarterfinal, these are the best Game 7s in all of sports. To continue reading, click HERE.

    7 With: Unofish Founder, Nick Swinmurn

    Published on ThisIsMelo.com

    Unofish's incredible luxury sporting equipment will bring your game to a whole new level. To continue reading, click HERE.

    Beyond The Curse with Lil B

    Published on ThisIsMelo.com

    MELO sat down with Lil B to talk the cooking dance, fashion trends, his record-breaking Twitter account, and more. To continue reading, click HERE.

    The Most Dangerous Sport in the World

    Published on The Huffington Post

    "The next best thing to suicide." This is how well-known instructor, Tom Aiello, describes BASE jumping. To continue reading, click HERE.

  • WHAT I'VE DONE

    Scroll through the slider to see my professional experience.

    NFL (SNAPCHAT DISCOVER)

    SOCIAL CONTENT CREATOR (SNAPCHAT DISCOVER)

    SEPT 2016 - PRESENT

    • Developed and designed the first ever mock-ups of the NFL’s official Snapchat Discover channel.
       

    • Assisted in launching the NFL’s official Snapchat Discover channel by utilizing design, animation, writing, and content development skills. 
       
    • Designs and animates topsnaps and articles on a daily basis for the NFL's channel.
       
    • Assists in developing successful daily content plans for the channel by collaborating with a team to find the perfect balance of timely, entertaining, and interesting content.
       
    • Manages the story-telling behind each snap to ensure it's clear, concise, snackable, and stays true to the content.

    NFL

    SOCIAL CONTENT PRODUCER

    APRIL 2016 - PRESENT

     

    • Produced and created over 100 graphics for the NFL’s official social media platforms, increasing impressions and engagements while simultaneously bringing new content ideas/executions to keep the platforms fresh and engaging.
       
    • Created exciting and engaging in-season content by creating timely graphics in response to real-time game day situations, milestones, plays, and events. 
       
    • Helped increase the impressions on NFL social media during the 2016 draft by creating eye-catching social graphics.
       
    • Increased engagements on NFL Network’s Instagram account by live-posting the 2016 NFL Draft.
       
    • Produced and created the best performing NFL Twitter & content during week 1 of the 2016 season. The tweet performed 7.1x above league average, while the Instagram post received 2.8m video views and 144k engagements.

    LINEAGE INTERACTIVE

    DIGITAL MARKETING MANAGER

    SEPT 2014 - APRIL 2016

    • Regularly updated, repaired, and managed the websites of over 25 professional athletes and foundations.
       

    • Managed over 70 social media profiles for 20 professional athletes and 6 athlete foundations/businesses.
       

    • Increased clients’ social followings by 16.2% through analyzing performance & continually improving social strategies.
       

    • Received an average of 10 mil+ impressions & 270,000+ engagements on engaging/organic social posts for clients.
       

    • Created effective social influencer campaigns as a result of my sports and social media knowledge, which gave me the ability to compile the perfect list of athletes for client campaign messages, goals, and budgets.
       

    • Produced a variety of social content to engage fans, such as static graphics, gifs, cinemagraphs, video teasers, activations, and more.
       

    • Developed detailed monthly reports for clients by reviewing social media/web analytics, then drawing informative conclusions and actionable insights to improve performance.

    THIS IS MELO

    LEAD EDITOR/SOCIAL MEDIA MANAGER

    FEB 2015 - APRIL 2016

    •  Helped launch 8-time NBA All-Star Carmelo Anthony's new digital lifestyle magazine, ThisIsMelo.com.
       
    • Edit all original articles featured on MELO, personally curate all aggregated content, and conduct interviews with today's top tastemakers to be featured on the site.
       
    • Manage all social media platforms for This Is Melo including Facebook, Twitter, Instagram, and Spotify, as well as create engaging social content such as cinemagraphs and GIFs.
       
    • Received 333,758 website views in the first 10 mo. of launch due to quality content and a strong social presence. 
       
    • Garnered 36,351 social followers on the MELO channels by consistently posting engaging copy.
       
    • Brought 14.9% of the overall traffic to MELO with my 27 original articles, one being the overall most-viewed article.

     

    UNDER OUR SKIN

    DIGITAL MARKETING MANAGER

    AUG 2015 - DEC 2015

    • Under Our Skin sold out on Amazon within a month of it's launch as a result of the digital marketing campaign I designed and executed to promote pre-orders and the official launch.
       
    • Created custom quote tile graphics to help promote the book leading up to the release.
       
    • Developed mini-activations to encourage pre-orders and engage with fans prior to the release.
       
    • Created a consistent posting calendar to keep fans invested and constantly remind them to pre-order the book, while working to reach new fans as well.
       
    • Increased Watson's mailing list by 433 subscribers and sent out bi-weekly email blasts to his audience to promote the Under Our Skin pre-order campaign.
       
    • Increased digital presence of Under Our Skin campaign by placing an ad on the homepage of TheBenjaminWatson.com, creating list of social influencers following Benjamin on social to help with promotion, reaching out to blogs to be part of launch team, and having our content team create new promotional social banners.
    FOR EXAMPLES, CLICK HERE.

    THE MASK ON MSG

    SOCIAL MEDIA MANAGER

    JAN 2015 - APRIL 2015

    • Developed the entire social media campaign for the TV Show, The Mask with Henrik Lundqvist.
       
    • Raised over $194K for the Henrik Lundqvist Foundation by promoting the corresponding auction.
       
    • Managed posting calendars for Lundqvist, his foundation, Garden of Dreams, & MSG Networks. 
       
    • Worked closely with the Rangers marketing department to develop effective social media strategies.
       
    • Ran a mini-activation during the promotional campaign to further fundraising efforts.
       
    • Produced and created eye-catching social media assets to help market each episode of the show.
    FOR EXAMPLES, CLICK HERE.

    ESPN CHICAGO

    MARKETING AND PROMOTIONS INTERN

    MAY 2013 - JULY 2013

    •  Coordinated various events/appearances, and ran live broadcasts across the Chicagoland area. 
       
    •  Worked with multiple sponsors on integrated campaigns and created sponsor media packages.
       
    • Continually filled locations to capacity and gained an above-average number of contest entries and ESPN 1000 listeners. 
       
    • Created a new organization initiative for the promotional materials.

    THE SURF CHANNEL

    MARKETING MANAGER

    JULY 2014 - SEPT 2014

    • Increased Ski Channel views by 23% and Surf Channel subscribers by 22% from the previous period by promoting the channels on social media platforms, partnering with industry influencers, creating digital marketing campaigns, and sharing them on popular blogs.
       
    • Had 4 articles published on The Huffington Post as a result of my efficiency, unique style, and profound writing skills.
       
    • Improved their website and social media presence through the creation of unique, engaging, and original content which utilized visual storytelling and digital journalism techniques to best reach the target audience.
       
    • Analyzed YouTube analytics and conducted industry research to improve past campaigns and develop new ones.

    QUAD APP

    STUDENT BRAND AMBASSADOR

    JAN 2014 - MAY 2014

    • Gained 568 Quad downloads at Bradley University by generating buzz through appearances at campus events, promotional material giveaways, and hosting informational presentations to give tutorials to leaders and organizations. 
       
    • Increased the number of likes and average reach on Bradley Quad’s Facebook page by over 100% in two months as a result of creating and managing two engaging social media competitions and marketing campaigns.

    THE BRADLEY UNIVERSITY SPEECH TEAM

    MARKETING INTERN/FUNDRAISING MANAGER/PRESIDENT

    AUG 2012 - MAY 2014

    • Raised $80,000 for the team and saw a 23% increase alumni participation by directing, editing, and promoting weekly mini-documentaries, which strengthened the bond between distant alumni and current team members.
       
    • Saw above-average attendance at events by creating promotional videos, press releases and social media materials.
    • Gained a record number of attendees at hosted tournaments as a result of writing tournament announcement letters seen by over 1,000 people
       
    • Raised over $2,700 for a Peoria non-profit in a span of two days as a result of the creative and engaging fundraising competition I developed and managed, which achieved participation from over 50 colleges nationwide.

     

    THE SCREAMING PUMPKIN RACE

    SOCIAL MEDIA ASSISTANT

    OCTOBER 2013

    • Garnered 221 “likes” on the Facebook page in one month and a total of over 500 individual participants as a result of writing creative content, implementing unique hashtag themes, and designing sharable graphics.
       
    • Increased the number of “likes” on the Facebook page from an average of 5 likes/week to 76 likes/week by writing a creative and engaging Buzzfeed article to promote both the race and the Facebook page.

    THE PEORIA CHIEFS

    SOCIAL MEDIA MARKETING ADVISOR

    NOVEMBER 2013

    • Advised the Peoria Chiefs on creative and innovative ways to use social media to attract a bigger audience. 
       
    • Developed a social media campaign and pitched the concept of a Peoria Chiefs Snapchat account. 
       
    • After consultation, the Chiefs implemented the campaign (#FiveAlarmFun) and Snapchat account in 2014.

     

  • WHAT PEOPLE ARE SAYING

    Jacoby Cochran

    Award Winning Communicator & Freelance Writer

    "I have had the great pleasure of working alongside Amanda Curry in multiple settings. As a teammate on the Bradley University Speech Team Amanda was one of the most diligent and supportive competitors. Her leadership, work ethic, and drive for self improvement is infectious and an asset to all that she works with. Additionally, I have had the privilege of her web design and brand management services, while watching her development as a marketing and emerging medias professional. Amanda has a great instinct and creative aptitude for maximizing technologies to the benefit of individual clients and organizations. "

    Peter Berg

    Events Operation Manager at ESPN Chicago

    "Amanda was a great asset to the promotional department at ESPN Chicago. During her internship she enthusiastically represented ESPN Radio Chicago and its partners at station events and broadcasts. She was a quick learner and has a bright future ahead in the marketing world."

    Chris Marsh

    Communications Professor at Bradley University

    "I had the privilege to have Amanda in my Communications Theory course, as well as to witness her work ethic and dedication as a competitor and president of the national championship forensics team at Bradley University. Amanda is everything you'd want to have in a student, employee, colleague, or supervisor: she is self-motivated, possesses wonderful critical thinking skills, is diligent, dependable, supportive and inspiring to others. She holds herself to the highest standards, and as her forensic accomplishments attest, she is one of the most outstanding speakers in the country. I would welcome the opportunity to speak more about Amanda and her limitless potential."

    Kevin McClelland

    Corporate Partnership Manager at Peoria Chiefs Community Baseball LLC

    "AJ was great to work with. She and her team of classmates came up with creative ideas, but AJ's stood out and were the most polished and well-presented. She thought outside of the box, answered all the questions we had, and made great recommendations that the Chiefs implemented in 2014."

    Kelsey Budd

    Implementation Consultant at Epic

    "Amanda is extremely hard working, which made it a pleasure to work with her. She was constantly brainstorming marketing strategies and developed several social media campaigns that were very effective. Amanda is very organized and detail oriented, making her a great project leader. She always took initiative to develop ideas and presented them effectively to the other team members. When she has an idea, she knows how to execute it effectively and get others on board. I know that Amanda's passion for working with people and representing a brand she believes in will make her successful in her future endeavors."

  • ACHIEVEMENTS

    #1

    The ranking of my client's Instagram account out of all NFL players. (Sports Illustrated Social 100, 2016)

    #1

    The ranking of my client's social media presence out of all NHL players. (MVP Index, 2016)

    3

    The number of my MLB clients who's social media presences ranked in the top 10 out of all MLB players. (MVP Index, 2016)

    #5

    The ranking of my client's social media presence out of all NBA players. (Forbes 2016)

    #5

    Where my client ranked in "Most Twitter Followers" out of all NFL athletes. (Statista, 2015)

    #7

    Where my client ranked in "Top Social Media Popularity" of all NBA players. (Forbes, 2014)

    Top 5

    Where my client ranked in "Most Prolific Twitter Presence of 2014". (Social Scoreboard, 2014)

    Top 10

    Where my client ranked in "Top Sports Stars Impacting Brand Sponsorship" (Crowdsight, 2016).

  • BLOG

  • NATIONAL CHAMPION PUBLIC SPEAKER

    As a member of Bradley University's Speech Team, I consistently received national recognition for my original speeches and public speaking skills. Some of my awards include 2nd place in the nation in rhetorical criticism, 3rd place in the nation in persuasive speaking, 4th place in the nation in informative speaking, and 9th best overall speaker in the nation.

  • CONTACT ME

    You can fill out the form below or,

    Email me at: amandajcurry1@gmail.com

    Call me at: 310-994-2443

    Submit

  • CONNECT WITH ME

    @AJ_Curry

    @AJ_Curry

    /AmandaJCurry

    /AJJ36

    /AJ_Curry

Copyright 2015

Amanda Jane Curry

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